POR Campania FESR 2014-2020
Axis III – Specific Objective 3.4 – Action 3.4.2
PUBLIC NOTICE FOR THE GRANTING OF AID FOR
EVENTS AND INITIATIVES FOR THE INTERNATIONAL PROMOTION OF MICRO-ENTERPRISES
OF CAMPANIA ON THE OCCASION OF EXPO 2020 DUBAI
Project: “JUDIFARM A EXPO 2020 DUBAI”
CUP: B29J21022480007 – JUDIFARM SRL – P.IVA 07091011218
JUDIFARM SRL intends to take full advantage of the opportunities connected to EXPO DUBAI 2020, wanting to intercept the increasingly sophisticated needs of Arab women in terms of beauty products and personal care.
The proposed program aims to develop turnover internationally, to have a greater visibility of the brand and to consolidate its products abroad. The plan mainly foresees the entrance in a market that to date is not part of the commercial relations that the company has constructed, the market UAE.
The Project that will be called “JUDIFARM TO EXPO 2020 DUBAI” foresees:
1) the search for specialised economic operators in the UAE market;
2) the production of the promotional company video in English that shows the stages of the production process, illustrates the wide range of products highlighting their characteristics;
3) the creation of an English-language multimedia catalogue.
RESULTS OF THE PROJECT
Through the proposed program, the company aims at a strong penetration in the UAE market, to achieve greater international recognition and to increase market share through the dialogue with local operators qualified in the sector. The combination of promotional video in English, digital catalog and the search for operators, carried out by the specialized team operating in international territories, will probably open the company doors to the identified market. With the realization of the Program, the company estimates to increase its customer portfolio, adding importers and distributors of the UAE market, predicting an increase of 10% per year in business turnover.